Your job is to go and find ideas that interest you, that you love - not like - sufficiently to put your career on line, to have a level of passion to want to make something and to have the courage of your convictions. There is no way you will ever know what a housewife or businessman wants to see. Your job is to find things that interest you. Then you close your eyes, cross your fingers, and pray that there are millions of other people who feel the same way as you do. Anytime you presume what someone else will like, you will lose.