Use the "1% Solution". Every day, strive to be just slightly better at your work. Answer the phone a bit faster and more cheerfully. Be a touch more thorough in your sales presentations. Up-grade your email or follow-up just slightly faster than you did yesterday. Every business can improve by at least one percent! That's hardly difficult or even challenging. The key is to think in terms of constant and never-ending improvement. Strive to be a bit better. It doesn't have to be dramatic and it doesn't have to cost a lot, but the drive for excellence requires your constant attention and intention. If you don't do it, someone, somewhere, certainly is.