Perhaps it's not personal. Do you ever have hurt feelings because you think someone is avoiding you, or doesn't want to get to know you? Maybe they have other things going on in their lives, or are shy, or are feeling too emotionally fragile to extend themselves. Remind yourself of these possibilities the next time you feel that it's personal. By not hinging your feelings about how others do or don't see you on misperceptions, you create higher self-esteem. You won't sweat it over something that doesn't even exist!