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Look around. Ask questions. Why are there tattoo parlors springing up in trendy neighborhoods? Why are some baby boomers moving in with their kids? Answering them isn't as important as constantly looking at the world in different ways and realizing that very few people live the way you do. If you can't draw from new perspectives, how can you create anything that will be meaningful to anyone but yourself?

Chris Fair, President IMI Marketing & Design in FAST COMPANY magazine

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