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Life with my parents and the other family members was natural and pleasant. Mutual support happened spontaneously and guaranteed the survival of people as well as of material and spiritual values. Until a few years ago, those bonds were so strong in the rural culture that they safeguarded ideals. The willingness to make sacrifices for others, to be able to wait for a reward, the devotion to work; for me, these are everlasting values. The joy of working together and sharing what was being produced turned work into a joyful liturgy, not a punishment. We all knew what was being done in the fields, in the garden, in the pastures, at home; planting, cultivating, raising children and helping parents. There was no wealth, but we were happy. And it makes me think: having enough is itself a form of wealth.
Brunello Cucinelli
The Dream of Solomeo
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